Jordan Watkins is a visual storyteller working at the intersection of technology and art, and the founder of Asterisk, a creative community he built from the ground up. His thesis is simple: visual identity is the most underrated growth lever in business. In a feed where everything looks the same, distinction is what makes people stop and remember you.
Clients
For Brands & Partners
Why work with Jordan instead of an agency or studio?
An agency rents you a template and a process, and the work ends up looking like its other clients. Jordan brings a built-in audience of 239,000+ and a hand-drawn animation style that is copied but never matched. That distinction is why his content holds a 9.7% average engagement rate, several times the 1 to 3% typical at his tier. You are not buying production hours, you are buying a visual identity that people stop for and remember.
Is the visual style actually defensible, or can anyone replicate it?
The work is built frame by frame, hand-drawn in Procreate and finished in After Effects and Premiere Pro, and Jordan built the first hand-drawn animation plugin himself. The technique is his own, not a preset anyone can download, which is why the look has been widely imitated but not matched. It has driven more than 122 million views in roughly 18 months. The craft is the moat: it cannot be cloned by swapping a template.
What is Jordan like to work with?
Ashley Crisp, Partnerships Manager at Adobe, has partnered with countless creators and still remembers Jordan specifically, citing his storytelling, how he connects with his audience, and his professionalism and creativity. He treats brand work as a real collaboration measured by results, with the craft carrying the brand rather than burying it. His documented partners include Adobe, Keen, Stanley, congstar, and DAMAC Properties.